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THE DEVELOPMENT PROCESS
PCF Virtual's approach is team-based. Integrated marketing strategists and technology experts lead clients through several phases to project completion. Consumer perceptions and interactions are used to influence project development and guide brand continuity.
Discovery
PCF Virtual reviews your company, brand and competitive landscape. We strip away unnecessary elements to reveal key perceptions that define your company spirit. We look past the competitive environment to the consumer experience. We listen to your needs and those of your consumers. From your information, and our investigation we determine your objectives. We analyze consumer beliefs and determine areas of strength and weakness. We focus on the true nature of interactivity to benefit your consumer. Through a discovery process we clarify key elements to strengthen this focus and support it with appropriate content.
Strategic Site Architecture
Consumer traffic flow through an interactive environment is considered for compatibility and ease of use. But when there is a need to segregate consumer groups for different purposes, project interactive complexities arise. This usually means data based management and the use of special interactive tools. We employ many such techniques to find solutions and streamline navigation through your site. This is critical in assessing the flow of information to the consumer.
Interface and Design Refinement
Once the navigation flow is determined, a customized interface is designed to establish a look and feel to convey general brand awareness and continuity in content. From free-form elements to the very structured graphics based grid pattern, visual information can be used to carefully produce efficient and provocative content.
Site Development
Interface development can be critical for the effectiveness and management of the final Web site systems we create. This includes programming of special integrated features such as email contact functions, animated presentations, custom sounds, streaming videos, ecommerce, and many other options. We can employ virtually any customized solutions to suit your specific needs.
Quality Assurance Testing and Site Implementation
A trial Web site is setup for client review and approval. PCF tests the site on mulitple platforms and browsers to ensure the site functions properly and views correctly for the user. Minor site alterations are completed and tested before the site is published to the Internet. Once final Web site is approved by the client and released for public viewing, the site is submitted to the major Internet search engines & directories to ensure visibility and usage. As more research and statistical data is collected, further enhancements to the site content can be made to focus on visitor appeal and enable the site to develop a more significant Web presence. Ongoing maintenance, monitoring, visitor tracking, and other advertising services are also available that can be conducted for any Web site to attract even more visitors with direct interests.
Please contact us to find out more about the process of PCF Virtual working with the needs of your business specifically.