Agency Work > The Center of Waikiki

CASE STUDY: THE CENTER OF WAIKIKI

Center of Waikiki VIP Invitation

The Center of Waikiki located at 2284 Kalakaua Avenue is a 30,000-square-foot specialty retail center that includes a Coco’s Cove, Rip Curl, and Footlocker on the ground level and a California Pizza Kitchen and Atlantis Seafood & Steak restaurant on the top level. The Center of Waikiki also includes a host over 140 specialty cart vendors to enliven the pedestrian experience on Duke’s Lane, an open bazaar next door to the center.   

This new building was erected on the same site as one of the first theatres in Hawaii's history built in 1936. The Waikiki 3 Theatres closed in 2002 and was torn down in 2005. The beautiful new retail Center embodies many architectural features from its predecessor.

Services:

  • Plan, coordinate and execute a Topping Off Party and traditional Hawaiian blessing to thank those involved in the project’s development
  • Create & produce VIP invitations including organizing numerous mailing databases into one and controlling the RSVP process
  • Secure popular Hawaiian music entertainment
  • Design and staging of the event
  • Coordinate menu with restaurant tenants
  • Public Relations efforts to ensure coverage of the event and a "historical" lighting of the old "Waikiki" neon sign salvaged from the theatre
  • Work with the local commercial real estate management company while also coordinating with the mainland based landlord keeping everyone informed and a part of the approval process
  • Work with the Mayor's office to coordinate Mayor Hanneman's attendance and speech

Challenges:

  • Short time frame for execution with an event date the week before Christmas
  • Turning a loading zone area in the back of the building into an elegant and magical back drop for the VIP Party

Solutions:

  • Rented plants and other foliage to cover some unsightly areas
  • Used lighting to create a "magical" setting
  • Secured bar service with a local beverage company providing Christmas themed martinis

Results:

The Center of Waikiki's loading area was transformed into a setting fit for such a historical event. Many guests commented that they couldn't believe how great it looked. Guests had a great time and truly enjoyed the evening. Two television stations (KHON & KITV) covered the event and conducted interviews with key people in the industry.

 

 

Building Image

Band Playing Music